On the occasion of Sephora House 2024 in Madrid, we designed and produced a pop-up experiential corner for Masqmai, inspired by the world of casino games.
The activation invited visitors to take part in an interactive gaming experience where they could win prizes, blending playful entertainment with strong social media engagement.
The concept was also a strategic way to introduce the brand’s essence and values, allowing guests to discover Masqmai’s identity and products through a fun, immersive experience.