Zalando Beauty launch, 2025, MadridThe event aimed to express Zalando’s “New Beauty” concept through different stations: makeup, skincare, hair, nails, fragrance, and of course, fashion.
Zalando promotes a vision of emotional beauty ever-evolving and deeply personal, defined by identity and the moment, rather than by restrictive standards of the past. It’s not about chasing ideals, but about discovering what makes each person feel authentic and confident.
Based on this idea, we wanted to create a space that reflected freedom and diversity through shapes, materials, and textures: combining metals and wood to represent the contrast between the modern and the organic; soft lighting and metallic reflections to convey dynamism and self-expression; and natural flowers as a symbol of authenticity and renewal.