Masqmai Summer Skin Recovery Garden, 2026, ParisDesigned for MASQMAI at Galeries Lafayette Haussmann in Paris, Summer Skin Recovery Garden is a temporary retail installation developed to translate the brand's skincare philosophy into a physical and immersive experience.
Inspired by the atmosphere of an Italian summer, the concept combines natural elements with a clean architectural language to create a premium retail environment that communicates freshness, wellbeing and simplicity. Preserved moss, natural stone, sculptural white display elements and soft material contrasts were carefully integrated to reinforce the brand's minimalist aesthetic while encouraging product discovery.
From the initial concept development through to the final execution, the project involved the creation of the creative direction, spatial design, 3D visualization, technical detailing and production coordination. Every design decision, from material selection and display hierarchy to customer flow and visual storytelling, was developed to balance aesthetic impact with functionality and retail performance.
The final installation transformed the retail space into an immersive brand environment, strengthening MASQMAI's visual identity while creating a memorable customer experience within one of Paris' most iconic department stores.